01 - In a mixing bowl, whisk together the hoisin sauce, soy sauce, honey, brown sugar, Shaoxing wine, oyster sauce, sesame oil, minced garlic, five-spice powder, and white pepper until well combined.
02 - Add the thinly sliced beef to the marinade and toss to coat evenly. Allow to marinate for at least 15 minutes at room temperature, or cover and refrigerate overnight for deeper flavor penetration.
03 - Rinse jasmine rice under cold running water until the water runs clear. Combine rinsed rice, water, and salt in a saucepan. Bring to a boil over medium-high heat, then reduce to low, cover tightly, and simmer for 15 minutes. Remove from heat and let rest covered for 5 minutes before fluffing with a fork.
04 - Heat a large skillet or grill pan over medium-high heat. Arrange the marinated beef slices in a single layer, working in batches if needed. Sear for 2 to 3 minutes per side until deeply caramelized and just cooked through. Transfer to a plate and set aside.
05 - Divide the fluffy jasmine rice among four bowls. Arrange the seared beef, steamed broccoli, shredded carrots, and cucumber slices over the rice. Garnish with sliced scallions and toasted sesame seeds. Drizzle with chili oil or sriracha if desired and serve immediately.